The Sunday Supplement | Work smarter

I just bought my ticket to OFFSET Dublin 2010, a 3 day creative conference in October

Ludwig Erhard, who is Germany's post-war (miracle) Economics Minister once said 'We must either make do with less or work more'

I love the simplicity and truth in that quote, however another suggests we must 'work smarter not harder'. I think the truth lies with doing both at the same time.

This weekend I bought my ticket for Offset 2010. OFFSET2010 will culminate in a 3 day conference in the amazing Grand Canal Theatre featuring presentations, debates and interviews with top Irish and International creative talent. There'll be plenty of other surprises thrown in too.

OFFSET2010 features a week long programme of club nights, live performances, gallery shows, in-store events and much more taking place all over the capital. Showcasing world-class creatives in design, illustration, fashion, photography, publishing, advertising, animation and more, we intend to turn the spotlight on the incredible creative scene thriving around us each day.

The event takes place 1-3 October and I can't wait to go for the first time. Those dates are also the same dates of Dublin's Fashion Festival which is in its first year.

Look out closer to the time for what we will be doing in-store

www.iloveoffset.com