PUMA Social honors the After Hours Athlete. Forget calorie counting, fitness training, and hydration levels. PUMA Social reminds us that we are all athletes, even if the only time we run is to catch a cab home.

I love this social idea from Puma. I remember pitching a similar iead for Mc Donalds embracing a night out, because lets face it, when else do you eat there ?
'From ping pong and foosball to darts and karaoke, PUMA Social is dedicated to after hours sports. Because we know it takes just as much effort to score a phone number as it does to score a goal'