A brand that Spurr's me on

I came across this great new site StylesectionLA and on it a feature about a brand I knew very little about due to their Spurr of the moment rise (i know)

I saw the FW09 and SS10 shows but its only recently people are talking and writing about this new brand. This is great interview by the way and goes something like this...

The RL design post would be a pinnacle job for most menswear designers. Why did you leave?

I chose to leave RL for the simple reason that I was at a crossroads in my life and career. I loved working at RL, but I was 32 when I left, and I had decided that if I was going to make the leap to start my own company, then that was the time to do it. It's easier to take three steps backwards (financially) when you don't have overhead like a mortgage and children.

Talk to me about your denim -- which I know is made here in L.A.

We started the company four years ago with a luxurious, well-fitting jean that was modern and clean in its finish. We wanted to create a luxurious 501 -- a jean that every man must own, a jean that wears well and lasts a lifetime. I extrapolated this approach over the following few seasons into other product categories to create well-made, timeless clothes that move beyond fashion trends and that were more about having style.

Lastly chose that photo because if somebody told you about it before you saw it, you wouldn't believe it was possible to pull it off.

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(photo from GQ.com)